Do you fear embarrassment? Here's how to overcome it

Have you ever asked a woman if she's pregnant and she replied with a stern "No?" If so, did you instantly feel the need for the earth to open up and swallow you in a gaping hole of shame? I have, and I've been afraid of committing another social faux pas ever since. New research may have a useful tip for dealing with fear of embarrassment.

Ever since my "are you expecting?" incident, I've refrained from asking people whether they're pregnant.

I've abstained from saying anything about people's physical appearances altogether, actually — which is probably a good thing.

In some situations, like the highly embarrassing one I caused with my inane question, keeping your mouth shut is advisable.

But in others, the fear of embarrassing oneself can be overwhelming and can stand in the way of carrying out daily activities.

For instance, the fear of potential embarrassment is so acute that it prevents some people from things such as asking questions in public meetings or seeing the gynecologist for an important checkup.

How can such fears be overcome? New research — now published in the journal Motivation and Emotion — may have found the answer.

The 'actor' vs. the 'observer'

The key to dealing with an overwhelming fear of being embarrassed or humiliated in public may lie in the perspective you take, suggests the new study.

For instance, when you read the anecdote above, you probably put yourself in my shoes and empathized with the "actor's" perspective — that is, with me, the bull in the china shop.

But what if you were able to limit yourself to a more detached, strictly observing perspective — such as that of the reader of this news story?

If you managed to adopt an observer's perspective every time you imagined a potentially awkward social situation, the new study suggests, you'd be on top of it.

Here's how the researchers — who were led by Li Jiang, from Carnegie Mellon University in Pittsburgh, PA — reached this conclusion.

Studying embarrassment

Jiang and team carried out three experiments, each involving an advert featuring an embarrassing situation.

In the first experiment, participants had to watch an advert in which someone farts during a yogaclass. The second advert features people who are looking to get tested for sexually transmitted diseases. The third featured a scenario where someone accidentally passes wind in front of a potential romantic interest.